Industrial design - Strategy - Engineering - Production

We discover hidden opportunities in industrial design and brand design. We master challenges creatively or strategically. By blending our multidisciplinary skills we design what triggers people and sticks with them, with a vigorous eye for meaningful ideas and explorative curiosity to serve up fresh ideas, creative concepts and design innovation, using strategic human insights.

What will your product landscape look like in 3-5 years? How will your product prosper in that landscape? We help companies tackle the inevitable business transformation in 21st century brands by rethinking and reshaping important brand touch points that matter to their customers or business, developing creative design concepts into tangible outcomes. We assist business in planning and executing their product development and brand-building across various markets.

Industrial designer Bastiaan de Vries has gained a vast working experience in various fields, working at notable design firms, as: Italdesign Giugiaro, FIAT Group (FCA), Bertone and Pininfarina. Because of the wide range of projects, varying from mass transit to consumer electronics, from medical to automotive, we are immersed in diverse future design landscapes. We understand these markets from the inside out.

Our team consists of designers, engineers, product and brand strategists. Interdisciplinary at heart we connect brands and people cohesively, driving growth in an up-to-the-minute context. Our philosophy: Coherently powering up products by originality, triggering a strong emotion, creating competitiveness on markets that suffer from overabundance. Making products relevant.

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Personal portfolio of Bastiaan de Vries